- I'm co-founder at Undefined, a startup studio focused on health and wellness.
- I live outside Detroit, MI with my wife and two kids. We try to spend time each year in the Yellowstone region.
- Previously I started, built, sold, and grew software companies.
- I went to college at the University of Chicago.
- I've written a manual on how to work with me. Check it out to learn about my values and my style.
The concise version of the most important professional and personal events of my life, thus far.
October 3, 2019
Child #2 born.
Co-founded Assembler Labs (now Undefined) with Patrick Haig as Michigan's first startup studio. Our mission is to validate, create, and invest in world-class, venture-scale businesses, focused on the health and wellness.
Moved back to Michigan.
October 29, 2016
Child #1 born.
October 10, 2015
Married Ashley Sefferman (nee Tate). Best decision of my life.
Sold MobileDevHQ to TUNE. Helped grow TUNE to ~$75m in ARR and 350 employees worldwide.
Founded AppStoreHQ (later MobileDevHQ), popularized App Store Optimization, and created the first SaaS product to help app marketers with ASO.
Moved to Seattle, WA. Began work at Amazon.com as a software engineer in the Personalization and Ecommerce Platform orgs.
Graduated from University of Chicago
Graduated from Seaholm High School.
April 13, 1984
Born in Michigan.