tl;dr
- I’m co-founder and CTO at Goodbill. It’s the most important company I’ve ever been a part of. Come join us!
- I live outside Detroit, MI with my wife and three kids. We try to spend time each year in the Yellowstone region.
- Previously, I co-founded Undefined, a startup studio focused on health and wellness. Before that, I started, built, sold, and grew software companies.
- I went to college at the University of Chicago.
- I've written a manual on how to work with me. Check it out to learn about my values and my style.
Timeline
The concise version of the most important professional and personal events of my life, thus far.
Fall, 2021
Began working on Goodbill. Knew it was too important to not do ourselves.
July 29, 2021
Child #3 born.
October 3, 2019
Child #2 born.
Summer, 2018
Co-founded Assembler Labs (now Undefined) with Patrick Haig as Michigan's first startup studio. Our mission is to validate, create, and invest in world-class, venture-scale businesses, focused on the health and wellness.
Spring, 2017
Moved back to Michigan.
October 29, 2016
Child #1 born.
October 10, 2015
Married Ashley Sefferman (nee Tate). Best decision of my life.
July, 2014
Sold MobileDevHQ to TUNE. Helped grow TUNE to ~$75m in ARR and 350 employees worldwide.
February, 2009
Founded AppStoreHQ (later MobileDevHQ), popularized App Store Optimization, and created the first SaaS product to help app marketers with ASO.
July, 2006
Moved to Seattle, WA. Began work at Amazon.com as a software engineer in the Personalization and Ecommerce Platform orgs.
June, 2006
Graduated from University of Chicago
June, 2002
Graduated from Seaholm High School.
April 13, 1984
Born in Michigan.